Content Writing
Articles & Blog Posts
Articles are typically more formal and informative, aiming to provide detailed analysis,
research, or news on a specific topic. They often appear in newspapers, magazines,
journals, or academic publications. On the other hand, blog posts are generally more
conversational, informal, and personal.
Content Strategy
Summary: A content strategy is a high-level plan that guides the intentional creation and
maintenance of information in a digital product. Organizations generate content to
facilitate the interaction between people (whether current or prospective customers,
employees, or clients) and their products or services.
Website Content
Website content is any written, audio, or visual content element on a website. It can
include blog posts, marketing copy, photos, logos, embedded videos, podcasts, and any
other creative elements on a site.
Book & eBook Writing
eBook writing involves the creation of written content, often in the form of fiction or non-
fiction, that is intended to be read on electronic devices like e-readers, tablets, or
smartphones. Authors and writers can self-publish eBooks or work with traditional
publishing houses to distribute their work digitally.
Scriptwriting
Script writing (or screenwriting) is the process of writing stories in the screenplay medium.
Script writing is writing down the movement, actions, expression and dialogue of the
characters in screenplay, in screenplay format. The process of writing a novel, a poem,
or essay, is entirely different than script writing.
Creative Writing
It’s writing done in a way that is not academic or technical but still attracts an audience.
Though the definition is rather loose, creative writing can for the most part be considered
any writing that is original and self-expressive.
Podcast Writing
Podcasters often publish episodes on a regular schedule. There is no prescribed format,
length or style for a podcast. They may cover a range of subject areas, but an episode
often focuses on one topic or story. Some podcasters read from a script, while others
improvise.
Speechwriting
Speech writing is the method of conveying a thought or message to a reader using the
correct punctuation and expression. Speech writing isn’t much different from any other
form of narrative writing.
Research & Summaries
A research summary is a piece of writing that summarizes your research on a specific
topic. Its primary goal is to offer the reader a detailed overview of the study with the key
findings. A research summary generally contains the article’s structure in which it is
written.
Editing & Critique
Proofreading & Editing
Editing begins while you are still working on your first draft. It has to do more with revising
the logistics of the paper than grammar and surface-level errors. Proofreading takes place
when editing is finished. Focuses on surface-level errors like misspelling and grammar
errors.
AI Content Editing
An AI content editor analyzes your content and automatically adjusts the formatting to
ensure that your content is always clear and concise. What’s more, an AI content editor
is also able to help you generate new ideas for your content.
Book Editing
Book editing is a step-by-step process of highlighting errors in a manuscript and offering
expert feedback to increase its quality. Its central focus is to provide your readers with an
optimal reading experience. An editor achieves this by reviewing your manuscript in
distinct phases based on specific issues.
Beta Reading
Beta readers should be respectful of your work and your vision. They should provide
suggestions that match your goals, not their own preferences. They have the ability to
express honest opinions about the manuscript while being kind. You will appreciate the
constructive feedback.
Writing Advice
Writing to advise is all about giving advice to your audience. Some people find this easier
than others. When writing to advise, you are expected to suggest what someone should
do. Writing to advise is informative and helpful.
Career Writing
Resume Writing
A resume is a formal document that a job applicant creates to itemize their qualifications
for a position. A resume is usually accompanied by a customized cover letter in which the
applicant expresses an interest in a specific job or company and draws attention to the
most relevant specifics on the resume.A resume is a formal document that a job applicant
creates to itemize their qualifications for a position. A resume is usually accompanied by
a customized cover letter in which the applicant expresses an interest in a specific job or
company and draws attention to the most relevant specifics on the resume.
Cover Letters
Your cover letter should articulate your qualifications and motivation for the position. Read
the job description closely and research the organization. As you craft your cover letter,
use examples that demonstrate your relevant skills, knowledge, and interests.
LinkedIn Profiles
A LinkedIn profile is a page that describes your career history and education, and includes
other information that you would like to share with employers, recruiters, and other
professional connections. The purpose of a LinkedIn profile is to create a positive first
impression.
Job Descriptions
A job description includes an overview, role summary, catalog of responsibilities, and the
qualifications and experience required for a particular role. It also defines the soft skills
and business skills required for success in the role
Business & Marketing Copy
Brand Voice & Tone
Brand Voice represents your brand’s unique perspective and the values you stand for. In
other words, this is your brand’s overall personality. Your tone of voice refers to how your
brand communicates with your audience, which can include word choice, communication
style, and emotional tone.
Business Names & Slogans
Sure, a name will help your customers know you but how will they understand what your
brand is all about? A great slogan will allow your customers to remember your brand and
its purpose. On the other hand, a tagline will help your customers know more about your
product or service.
Case Studies
A case study is a detailed study of a specific subject, such as a person, group, place,
event, organization, or phenomenon. Case studies are commonly used in social,
educational, clinical, and business research.
White Papers
A white paper is an in-depth report or guide informing readers about a specific topic and
its problems. It is meant to educate readers and help them to understand and solve an
issue. It is important as it helps establish a company as an expert in its field, educates
customers, and influences decisions.
Product Descriptions
A product description is a form of marketing copy used to describe and explain the
benefits of your product. In other words, it provides all the information and details of your
product on your ecommerce site. These product details can be one sentence, a short
paragraph or bulleted. They can be serious, funny or quirky.
Ad Copy
Ad copy is the written text that appears in an advertisement. It’s the words used to
convince a potential customer to take a specific action, whether that’s visiting a website,
making a purchase or signing up for a service. Ad copy can appear in many forms,
including print ads, online ads, billboards and more.
Sales Copy
Sales copy is text written to sway consumers into taking specific actions. It can be used
to persuade readers to buy a product, sign up for a mailing list, download content, or take
any further action that will help your business achieve its sales goals.
Email Copy
Email copy or email copywriting is the text that is written in the body and subject lines of
an email, that is used to convince or persuade the recipients to open the mail and take
the desired action to convert.
Social Media Copywriting
Social media copywriters craft the messages that companies use in their social media
posts. They spend their days working with company representatives, clients, and account
executives to turn a marketing idea into a hashtag, phrase, or longer post for various
social media channels.
Press Releases
A press release is a piece of news or information that companies send out to inform the
public and the press about something noteworthy or of material significance. Press
releases are usually handled by a company’s public relations (PR) department.
UX Writing
User experience (UX) writing is the process of choosing the right words for a digital
product. The focus of UX writing is the text, or copy, that helps users navigate software,
websites, and apps.
Translation & Transcription
Translation
Translation is the communication of the meaning of a source-language text by means of
an equivalent target-language text.
Localization
Localization is the process of adapting and customizing a product to meet the needs of a
specific market, as identified by its language, culture, expectations, local standards and
legal requirements.
Transcription
Transcription is the process by which the information in a strand of DNA is copied into a
new molecule of messenger RNA (mRNA). DNA safely and stably stores genetic material
in the nuclei of cells as a reference, or template.
Miscellaneous
eLearning Content Development
eLearning content development is the process of creating multimedia online training
materials to upskill or reskill employees. Digital learning is also used in education to
develop the knowledge and expertise of students.
Technical Writing
Technical writing is a form of communication that professionals use to convey information
about specialized topics. A technical writer might create content to provide instructions or
explain technical concepts regarding environmental regulations, computer applications or
medical procedures.
Grant Writing
Grant writing is the practice of completing an application process for a financial grant,
which are often provided by governments, corporations, foundations, and trusts. The skill
of grant writing is known as grantsmanship. Grants are often written for charitable causes,
research, and artistic projects.
