Music Production & Writing Producers & Composers

The roles of a producer and a composer are distinct but complementary in the music
creation process. While the composer is responsible for writing and arranging the music,
the producer oversees the production and sound of the recording.
Singers & Vocalists
In another sense, some people define a vocalist as a classically trained singer. In this
definition of a vocalist, you focus technique and adherence to the composition. A singer,
on the other hand, is a vocal performer that tries to convey the emotion of the composition.
You are judged less by your technique.
Session Musicians
A session musician is an artist who backs up the main recording artist. By definition,
session musicians are not permanent members of a band or other music group. Rather,
they are back-up artists who play an instrument (or several) or contribute back-up vocals
for a track.
Songwriters
A songwriter is a musician who professionally composes musical compositions or writes
lyrics for songs, or both. The writer of the music for a song can be called a composer,
although this term tends to be used mainly in the classical music genre and film scoring.
Beat Marketing
Beat planning or permanent journey plan is a day-level route plan made for field
sales/marketing personnel to make visits to a number of stores at a predefined frequency.
A beat plan defines whom to visit, when to visit, based on the company’s priorities on
stores category/segment.
Jingles & Intros
Intros generally mark the start of a song (while outros are the finish). They aim to spark
the listener’s curiosity and introduce the song’s melody. A jingle is frequently used in
branding or advertising, and it can be associated with the audio logo of a company i.e. its
acoustical voice.
Audio Engineering & Post Production
Mixing & Mastering
Mixing requires multiple tracks that are combined into one track, while mastering works
to fine tune a single track. Mixing works with individual instrument tracks to create a
complete song and achieve balance within itself. Mastering works with a complete song
to make it achieve balance with other songs.
Audio Editing
In a nutshell, audio editing is a term used to describe the process of manipulating
recorded sounds, including dialogue, sound effects, and music. Audio editing can be used
to enhance the audio quality of existing recordings or create new ones.
Vocal Tuning
Vocal tuning is the process of adjusting the pitch of a vocal performance to ensure it is in
tune with the accompanying music.
Voice Over & Narration
Voice over
A voice over is a unique production technique where a person records a voice to narrate
a story or add more information. We don’t see the voice actor but only hear them speak.
A voice over is used to provide more context or enhance an existing narrative.
Female voice over
A woman’s voice has a higher frequency than a man’s voice. Higher is the frequency,
higher is the pitch and hence, shriller is the sound. Thus, a woman’s voice is usually
shriller than a man’s voice. In the case of a man’s voice, the pitch is usually low and
therefore the sound is flat or grave.
Male voice over
The male voiceover is typically utilized for selling products that are aimed at the male
consumer. A male voice is typically used to sell beer and tools, while female voices are
typically used for toilet paper, cleaning and laundry commercials.
German voice over
German voice over is your professional native female voice over talent for commercials,
videos for tv, radio & web & more.
French voice over
A French voice-over is a recording of spoken French added to various forms of media,
such as videos, films, commercials, animations, or presentations. The purpose of a voice-
over is to provide narration, dialogue, or commentary in French, either by translating the
original content or creating new content specifically in French.
Streaming & Audio
Podcast Production
Each episode involves three parts: Pre-production — writing and prepping the show.
Production — recording, editing, and mixing the final product. Post-production — creating
and publishing the podcast packages.
Audiobook Production
The process of producing an audiobook is a detailed and extensive process from start to
finish depending on the length and complicity. It starts with the production of the script
text. Producers then assign a narrator for the recording and finally edit the audio into a
cohesive audiobook.
Audio Ads Production
Audio ads are a popular type of digital advertising served to listeners via many distribution
channels like traditional radio, podcasts, audio search, smart speakers, music streaming,
video channels and many others.
Voice Synthesis & AI
Artificial intelligence (AI) is rapidly transforming the way we interact with technology, and
one of the most exciting areas of innovation is voice synthesis. AI-powered voice
synthesis has the potential to revolutionize how we communicate with machines, create
content, and enhance accessibility.
DJing
DJ Drops & Tags
If you are a beginner, professional or old school DJ or even a music producer you
probably know that custom DJ drops & voice tags can do wonders for your audio
branding, marketing & promotion. Before you order, be clear on what will help to brand
and bring attention to yourself and your business.
DJ Mixing
DJ mixes blend multiple songs together to create one continuous track. It helps elevate
or maintain the atmosphere in a club, party, or venue. There are three key principles to
keep in mind – beat matching, harmonic mixing, and volume control.
Remixing & Mashups
Remixing is when a producer takes one song and alters parts of it to make another
version. A Mashup is basically a remix using parts of different songs, usually recognizable
songs or song elements. A lot of times they just use an acapella (vocal track) over a
different song.
Sound Design
Sound Design
Sound design is the art and practice of creating soundtracks for a variety of needs. It
involves specifying, acquiring or creating auditory elements using audio production
techniques and tools.
Meditation Music
Meditation music is music performed to aid in the practice of meditation. It can have a
specific religious content, but also more recently has been associated with modern
composers who use meditation techniques in their process of composition, or who
compose such music with no particular religious group as a focus.
Audio Logo & Sonic Branding
Audio branding, also known as Sonic branding, describes the process of brand
development and brand management through the use of audible elements. These can
include an audio logo, music pieces, and sound design for different products and apps.
Lessons & Transcriptions
Online Music Lessons
Music that is delivered via the internet, with varying degrees of user interactivity. This is
currently the most widespread form of Internet music, incorporating Flash sound toys,
online music games, educational websites, Internet radio and much more.
Music Transcription
Music transcription deals specifically with creating readable versions of pieces of music
to provide a written representation of the auditory elements of the song. Transcribing
music in this way allows other musicians to understand the composition of a song and to
play their own versions, should they choose to do so.
Music & Audio Advice
Music & Audio Advice refers to guidance, tips, or recommendations related to various
aspects of music and audio production, performance, and consumption. This advice can
be sought by musicians, producers, sound engineers, or even casual listeners. It covers
a wide range of topics within the music and audio field