Search
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the practice of orienting your website to rank higher
on a search engine results page (SERP) so that you receive more traffic. The aim is
typically to rank on the first page of Google results for search terms that mean the most
to your target audience.
Search Engine Marketing (SEM)
Search engine marketing (SEM) is the process of advertising to help your brand and
content appear higher in search engine results. SEM uses a pay-per-click model to help
companies reach target audiences and improve their visibility in search engines.
Local SEO
Local SEO is a search engine optimization (SEO) strategy that helps your business be
more visible in local search results on Google. Any business that has a physical location
or serves a geographic area can benefit from local SEO.
E-Commerce SEO
On-page SEO for ecommerce platforms is all about making sure your keywords are in the
right places. It’s a way of ensuring Google knows precisely what your page is about. On-
page SEO is essential because it also helps you appear in other Search Engine Results
Page (SERP) features.
Video SEO
Video SEO is simply optimizing your video to be indexed and rank on the search engine
results pages for relevant keyword searches. There are many optimization strategies to
give your videos a higher chance of ranking, which this article will outline.
Social
Social Media Marketing
Social media marketing (also known as digital marketing and e-marketing) is the use of
social media—the platforms on which users build social networks and share information—
to build a company’s brand, increase sales, and drive website traffic.
Paid Social Media
Paid social is the practice of displaying sponsored advertising content on third-party social
networking platforms with the goal of targeting specific customers.
Influencer Marketing
Influencer marketing is a collaboration between popular social-media users and brands
to promote brands’ products or services. These partnerships have been going on
informally since the dawn of social media.
Community Management
Social media community management is the process of engaging audiences across
social media networks to increase brand loyalty and grow authentic connections. This
function oversees the one-to-one or one-to-few interactions that strengthen relationships
and promote brand advocacy.
Methods & Techniques
Video Marketing
Video marketing refers to the use of video content to promote a brand, product, or service.
Video assets can be used in marketing strategies across a variety of channels and
formats to help reach and engage audiences.
E-Commerce Marketing
eCommerce marketing is a method of promoting a business that sells its products or
services through the Internet. The goals of eCommerce marketing are driving traffic to the
online store, converting visitors to paying customers, and retaining them after a purchase.
Email Marketing
Email marketing is a form of direct marketing that uses messages to promote products or
services, send thought leadership pieces, or connect with their audience in other ways. A
thoughtful email marketing strategy provides customers with interesting and valuable
information to make smarter purchasing decisions.
Guest Posting
Guest posting, also called guest blogging, just means writing and publishing an article on
someone else’s website—ideally in your same niche—with the goal of reaching a wider
audience, improving search engine rankings, and establishing your brand as an authority.
Affiliate Marketing
Affiliate marketing is the process by which an affiliate earns a commission for marketing
another person’s or company’s products. The affiliate simply searches for a product they
enjoy, then promotes that product and earns a piece of the profit from each sale they
make.
Display Advertising
Display Ads. Display ads are a type of online advertisement that combines text, images,
and a URL that links to a website where a customer can learn more about or buy products.
Public Relations
PR is short for “public relations” and refers to the strategic communication from an
organization to the public to maintain or cultivate public image and/or respond to public
discourse.
Text Message Marketing
Text message marketing involves using Short Message Service (SMS) messages to
deliver advertising and other content directly to mobile devices. It’s considered one of the
most cost-effective ways for brands to engage their mobile consumers.
Analytics & Strategy
Marketing Strategy
A marketing strategy is a long-term plan for achieving a company’s goals by
understanding the needs of customers, whilst creating a distinct and sustainable
competitive advantage. It encompasses everything from determining who your customers
are, to deciding what channels you use to reach those customers.
Marketing Advice
This is one of our most important marketing tips. Consumers today are well aware that
the content businesses create is agenda-driven. They’re not likely to respond positively
to salesy content, so brands must develop better strategies to build authentic
relationships with their audiences.
Web Analytics
Web analytics is the process of analyzing the behavior of visitors to a website by tracking,
reviewing and reporting the data generated by their use of the site and its components,
such as its webpages, images and videos.
Industry & Purpose-Specific
Music Promotion
Music promotion is about way more than just music today. It’s videos, images, interviews,
articles, playlists, sample packs, studio tours, live shows and anything else that can help
build the story around your sound
Podcast Marketing
Podcast marketing is the act of marketing yourself, the products you sell, or your services
by creating and distributing unique audio content. Free content is shared with listeners to
influence and inform them about how your products or services can benefit them or their
industry without being overly promotional.
Book & eBook Marketing
Ebook marketing refers to the different ways you can create, distribute and sell an ebook
or collection of ebooks. Ebook marketing is an effective strategy for authors, publishers
and businesses to reach readers, create buzz and boost sales for their brands.
Mobile App Marketing
At its core, mobile app marketing is the strategic process of promoting and positioning
your app to reach the right audience at the right time. It involves a combination of
techniques and strategies to increase app visibility, drive installs, foster user engagement,
and ultimately propel your app to success.