Sales and Conversion
1. 3D Modeling/Augmented Reality/Virtual Reality
Augmented reality overlays computer-generated images onto the real world, while
virtual reality creates immersive artificial environments. Both technologies provide
engaging experiences for gamers, stimulating multiple senses.
2. Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) is an open-source project that aims to make the
mobile web better by providing a framework for building content pages that
consistently load fast.
3. Cart Abandonment
Cart abandonment refers to a scenario where potential customers begin an online
transaction—for example, adding items to their online shopping cart or starting to
sign up for a subscription service—but leave the website without completing the
transaction.
4. Conversion Rate Optimization
Conversion rate optimization is the practice of increasing the percentage of users
who perform a desired action on a website. Desired actions, also called
conversions, can include purchasing a product, clicking ‘add to cart’, or filling out a
form
5. Cross-Sell/Upsell
Upselling is designed to increase the value of one purchase while cross-selling is
designed to increase the total number of items a customer purchase. Additionally,
upselling typically focuses on a single product, while cross-selling involves selling
multiple products.
6. Lead Generation
Lead generation is the process of generating consumer interest for a product or
service with the goal of turning that interest into a sale. In online marketing this
typically involves collecting a visitor’s contact information (called a “lead”) via a web
form.
7. Order Management
Order management is the process of order capturing, tracking, and fulfilling
customer orders. The order management process begins when an order is placed
and ends when the customer receives their package.
8. Personalization
Personalization refers to tailoring products, services, or experiences to meet the
specific needs, preferences, or behaviors of an individual. It involves using data
and insights to create customized interactions that enhance user satisfaction and
engagement.
9. Pop Up Tool
A pop-up tool is a feature on websites or apps that displays small, temporary
windows or messages to users. These often contain advertisements, notifications,
or prompts and are designed to capture attention or encourage specific actions.
10. Price Testing
Price testing is the process of experimenting with different pricing strategies to
determine the optimal price point for a product or service. It helps businesses
understand consumer behavior, maximize revenue, and identify the most effective
pricing model.
11. Progressive Web Apps
Progressive Web Apps (PWAs) are web applications that combine the best
features of websites and native mobile apps. They are built using standard web
technologies but offer app-like experiences, including offline access, push
notifications, and home screen installation, all while being accessible through a
web browser.
12. Reviews & User-Generated Content
Reviews and User-Generated Content (UGC) refer to content created by
consumers, such as ratings, comments, photos, or videos, shared on platforms like
social media, websites, or apps. This content provides authentic insights and
opinions about products or services, influencing other consumers’ decisions and
enhancing brand credibility.
13. Site Search
Site search refers to the functionality on a website that allows users to search for
specific content, products, or information within that site. It helps users quickly find
relevant results by indexing the website’s pages, improving navigation, and
enhancing the overall user experience.
14. Site Speed
Site speed refers to the time it takes for a website’s pages to load and become fully
functional in a user’s browser. It is a critical factor in user experience, affecting how
long visitors stay on a site and influencing search engine rankings. Faster sites
typically lead to higher user satisfaction and better conversion rates.
Marketing
1. Advertising Technology (AdTech)
Advertising Technology (AdTech) encompasses the tools, software, and platforms
used to manage, deliver, and analyze digital advertising campaigns. It includes
systems for ad placement, targeting, tracking, and optimization, enabling
advertisers to reach specific audiences and measure the effectiveness of their ads
in real-time.
2. Affiliate Marketing
Affiliate marketing is a performance-based marketing strategy where businesses
reward affiliates (partners) for driving traffic or sales through the affiliate’s
marketing efforts. Affiliates promote products or services via unique links, earning
a commission for each conversion or sale they generate.
3. Amazon Seller Tools
Amazon Seller Tools are software and resources provided to help sellers manage
their businesses on Amazon. These tools assist with tasks such as inventory
management, pricing strategies, sales analytics, and advertising. They aim to
streamline operations and optimize performance to boost sales and efficiency.
4. Cause Marketing
Cause marketing is a strategic partnership between a business and a nonprofit
organization aimed at promoting a social cause while driving business objectives.
It often involves the company supporting the cause through donations, awareness
campaigns, or product-related initiatives, thereby enhancing its brand image and
customer loyalty.
5. Content Marketing
Content marketing is a strategic approach where businesses create and distribute
valuable, relevant, and consistent content to attract and engage a target audience.
The goal is to drive profitable customer actions by providing information or
entertainment that addresses the audience’s needs and interests.
6. Conversational Commerce
Conversational commerce involves using messaging apps, chatbots, or voice
assistants to facilitate buying and selling products or services. It combines real-
time communication with personalized interactions, allowing customers to make
purchases, ask questions, and receive recommendations directly through
conversational interfaces.
7. Customer Data Platform (CDP)
A CDP combines and unifies customer data in real-time for companies, allowing
them to know their customers and create personalized customer experiences.
CDPs are helpful as a central database for user-level data.
8. Customer Relationship Management (CRM)
Customer relationship management (CRM) is a system for managing all of your
company’s interactions with current and potential customers. The goal is simple:
improve relationships to grow your business. CRM technology helps companies
stay connected to customers, streamline processes, and improve profitability.
9. Email Marketing
Email marketing involves sending targeted emails to a group of recipients to
promote products, services, or events, build relationships, and drive engagement.
It includes creating personalized messages, managing subscriber lists, and
analyzing performance metrics to improve effectiveness and achieve marketing
goals.
10. Facebook Marketing
Facebook Marketing involves using Facebook’s platform to promote products or
services through targeted ads, engaging content, and strategic campaigns. It
leverages Facebook’s vast user data to reach specific audiences, drive brand
awareness, and achieve marketing goals, including lead generation and sales.
11. Influencer Marketing
Influencer marketing is a strategy where brands collaborate with individuals who
have a large, engaged following on social media or other platforms. These
influencers promote the brand’s products or services to their audience, leveraging
their trust and reach to drive engagement and sales.
12. Messenger Marketing
Messenger marketing involves using messaging platforms like Facebook
Messenger or WhatsApp to engage with customers directly. It includes sending
personalized messages, providing customer support, and running promotional
campaigns. This approach fosters real-time communication and enhances
customer relationships through conversational interactions.
13. Referral Marketing
Referral marketing is a strategy where businesses encourage existing customers
to refer new clients or customers, often through incentives or rewards. It leverages
the trust and personal networks of current users to drive new business and build
credibility.
14. SMS Marketing
SMS marketing involves sending promotional or informational messages via text
to a targeted audience. It’s a direct communication strategy that leverages SMS to
engage customers, drive sales, and build relationships, often utilizing short,
concise messages to convey key offers and updates.
15. Web Push Notifications
Web push notifications are messages sent by websites directly to users’ browsers,
even when they’re not on the site. They are used to deliver timely updates, alerts,
or promotional content, enhancing user engagement and communication without
requiring email or app-based interactions.
Analytics
1. Analytics and Business Intelligence
Analytics involves examining data to uncover patterns, trends, and insights that
drive decision-making. Business Intelligence (BI) encompasses tools and
processes for collecting, analyzing, and presenting data to support strategic
business decisions, improve efficiency, and gain competitive advantage. Both
focus on data-driven insights for better business outcomes.
2. Data Attribution
Data attribution is the process of assigning credit to various touchpoints or
channels that contribute to a desired outcome, such as a sale or conversion. It
helps in understanding which elements of a marketing strategy are most effective,
allowing for better decision-making and resource allocation.
Operations and Logistics
1. 3rd Party Logistics Providers (3PLs)
3rd Party Logistics Providers (3PLs) are companies that manage and oversee
logistics operations for other businesses. They handle tasks such as warehousing,
transportation, and distribution, allowing companies to focus on their core activities
while benefiting from the 3PL’s expertise and infrastructure.
2. Human Resources (HR)
Human Resources (HR) is a department within an organization responsible for
managing employee-related functions. This includes recruitment, training,
performance management, compensation, benefits, and ensuring compliance with
labor laws. HR plays a key role in fostering a positive work environment and
supporting organizational goals.
3. Inventory Management
Inventory management involves overseeing and controlling a company’s inventory
levels, including ordering, storing, and tracking products. It aims to balance supply
and demand efficiently, minimize costs, prevent stockouts or overstocking, and
ensure optimal availability of goods to meet customer needs.
4. Logistics
Logistics involves the detailed coordination and management of the flow of goods,
services, and information from origin to consumption. It encompasses planning,
implementing, and controlling processes to ensure timely delivery, optimal
resource use, and efficient operations throughout the supply chain.
5. Order Tracking
Order tracking is the process of monitoring the status and location of a purchase
from the moment it is placed until it is delivered. It typically involves using tracking
numbers or codes to provide real-time updates on the shipment’s progress to the
customer.
6. Product Information Management (PIM)
Product Information Management (PIM) is a system that centralizes, organizes,
and manages product data across various channels and platforms. It ensures
consistency, accuracy, and completeness of product information, facilitating
efficient updates, better decision-making, and enhanced customer experiences.
7. Return Management
Return management involves handling the process of customers returning
products. It includes managing the logistics of the return, processing refunds or
exchanges, and handling restocking. Effective return management aims to ensure
customer satisfaction while minimizing costs and disruptions for the business.
8. Shipping Insurance
Shipping insurance provides financial protection against loss, damage, or theft of
goods while in transit. It covers the cost of replacing or repairing items if they are
damaged or lost during shipping, ensuring that the sender or recipient does not
bear the full financial burden.
9. Shipping and Fulfillment
Shipping and fulfillment encompass the processes involved in delivering products
to customers. Shipping refers to the actual transport of goods from a warehouse
or store to the customer’s address. Fulfillment includes order processing, packing,
and managing inventory to ensure timely and accurate delivery.
Store Design
1. Accessibility
Accessibility means designing products, services, and environments to be usable
by everyone, including individuals with disabilities. It involves removing barriers
and ensuring that everyone, regardless of their abilities or impairments, can access
and benefit from the same resources and opportunities.
2. Ecommerce Platforms
Ecommerce platforms are online software solutions that facilitate buying and
selling goods and services. They provide tools for managing product listings,
processing transactions, handling inventory, and engaging with customers.
Examples include Shopify, Magento, and WooCommerce, which enable
businesses to operate and scale online.
3. Headless Commerce
Headless commerce is an e-commerce architecture where the front-end
(customer-facing) and back-end (server-side) are separated. This allows for
greater flexibility and customization in designing the user experience while
maintaining robust and scalable back-end functionalities for managing products,
orders, and transactions.
4. Landing Page Builder
A landing page builder is a tool that allows users to create and design standalone
web pages for marketing or promotional purposes without needing coding skills. It
typically offers drag-and-drop functionality, customizable templates, and
integrations to optimize conversion rates and capture leads.
5. Page Optimization
Page optimization involves enhancing a web page’s performance, usability, and
load speed to improve user experience and search engine rankings. It includes
optimizing content, images, code, and server settings to ensure the page loads
quickly and efficiently across all devices.
6. Product Photography
Product photography is the practice of capturing high-quality images of products to
showcase their features, details, and benefits. It aims to highlight the product’s
appeal, enhance its visual presentation, and help potential customers make
informed purchasing decisions through clear and attractive visuals.
Finance
1. Accounting
Accounting is the systematic process of recording, analyzing, and reporting
financial transactions. It provides a clear picture of an organization’s financial
health, ensuring accurate management of assets, liabilities, and equity for
decision-making and compliance purposes.
2. Buy Now Pay Later
“Buy Now Pay Later” (BNPL) is a financial option allowing customers to purchase
items immediately and defer payment over a set period. It often involves installment
payments, sometimes with interest, providing flexibility but requiring careful
management to avoid debt.
3. Credit Card
A credit card is a financial tool issued by banks or credit companies that allows
cardholders to borrow funds up to a certain limit for purchases or cash advances,
with the obligation to repay the borrowed amount, often with interest.
4. Fraud Prevention
Fraud prevention involves strategies and measures designed to detect, deter, and
respond to fraudulent activities. It includes implementing security protocols,
monitoring transactions, and educating individuals to protect against unauthorized
or deceptive actions.
5. Funding
Funding refers to the process of providing financial resources for a project,
business, or initiative. It can come from various sources, such as investments,
grants, or loans, and is essential for enabling development and achieving goals.
6. Payment Processors
Payment processors are services or systems that handle transactions between
buyers and sellers. They manage the authorization, processing, and settlement of
payments, ensuring secure and efficient transfer of funds between accounts.
Customer Support
1. Customer Service Helpdesk
A Customer Service Helpdesk is a support system designed to assist customers
with issues or inquiries related to products or services. It provides solutions,
guidance, and troubleshooting to resolve problems and ensure customer
satisfaction.
2. Customer Service Outsourcing
Customer service outsourcing involves contracting an external company to handle
customer support functions. This allows businesses to focus on core activities while
benefiting from specialized expertise and potentially reduced costs in managing
customer interactions and service.
Loyalty and Retention
1. Loyalty
Loyalty is a strong sense of allegiance or devotion to a person, group, brand, or
cause. It involves consistently supporting and maintaining commitment, often
resulting in enduring trust and positive relationships over time.
2. Mobile App Builder
A mobile app builder is a software tool or platform that allows users to create and
design mobile applications without needing extensive programming knowledge. It
provides templates, drag-and-drop features, and customization options to
streamline app development.
3. Subscription
A subscription is a recurring arrangement where a customer pays a regular fee to
access a product or service, typically on a monthly or annual basis. It often includes
benefits like ongoing access or exclusive content.